In event management; Institutions and brands consider a series of plans, strategies and steps in order for the event process to run in the most efficient way. Especially for a big event, event management is used to take the right steps and prevent a possible crisis.
Public relations; It has vital applications for institutions, brands and businesses. Practices such as event management, reputation management and corporate communication are necessary to maintain good faith communication with the target audience or customer group. Event management is a process where all knowledge can be applied practically. What will be done before, during and after the event is determined in advance and various plans are produced. Event management, which can be applied outside of important and large-scale events, is one of the most important public relations fields today.