It ensures that the messages created within the framework of the target-oriented strategic communication plan are conveyed to the target audience and social stakeholders in the right time and effectively.
Media; It is an effective tool in setting the agenda and an important tool in forming public opinion. With effective and successful media relations, you leave a mark in the minds individually and institutionally, and you create awareness! The creation of a targeted perception in the media, the issues that the media gives importance and priority to, the fact that you can be among people and institutions make you important and priority in the mental map of the society.